{"id":2290,"date":"2024-01-06T17:55:55","date_gmt":"2024-01-06T14:55:55","guid":{"rendered":"https:\/\/iaureklam.wordpress.com\/?p=2290"},"modified":"2024-01-06T17:55:55","modified_gmt":"2024-01-06T14:55:55","slug":"2023un-one-cikan-marka-kimligi-ve-logo-yenilemeleri","status":"publish","type":"post","link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/2024\/01\/06\/2023un-one-cikan-marka-kimligi-ve-logo-yenilemeleri\/","title":{"rendered":"2023\u2019\u00fcn \u00d6ne \u00c7\u0131kan Marka Kimli\u011fi ve Logo Yenilemeleri"},"content":{"rendered":"<p class=\"has-text-align-justify wp-block-paragraph\">2023 y\u0131l\u0131nda pek \u00e7ok marka kurumsal kimliklerini ve logolar\u0131n\u0131 modernize edecek yeniliklere imza att\u0131. \u00d6zellikle bu y\u0131l de\u011fi\u015fen trendlere ayak uydurmak ve marka geleneklerini g\u00fcn\u00fcm\u00fcz esteti\u011fiyle birle\u015ftirmek isteyen bir\u00e7ok marka, ge\u00e7mi\u015fin izlerinden ilham alarak nostaljik bir atmosfer yaratmaya y\u00f6neliyor.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">2023\u2019\u00fcn logolar\u0131 aras\u0131nda, markalar\u0131n \u00f6z ge\u00e7mi\u015flerinden esinlenerek tasarlad\u0131klar\u0131 logolarda, nostaljik unsurlar \u00f6ne \u00e7\u0131k\u0131yor. Ancak dikkat \u00e7eken \u015fey, bu nostaljik tasar\u0131mlar\u0131n modern vurgularla nas\u0131l harmanland\u0131\u011f\u0131d\u0131r. Markalar, \u00e7a\u011fda\u015f renk paletleri ve negatif alanlar\u0131n ak\u0131ll\u0131ca kullan\u0131m\u0131 gibi modern tasar\u0131m \u00f6\u011felerini birle\u015ftirerek logolar\u0131n\u0131 zaman\u0131n ruhuna uyacak \u015fekilde uyarl\u0131yor.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Gelece\u011fe ad\u0131m atarken ge\u00e7mi\u015fe sayg\u0131 duyan markan\u0131n yarat\u0131c\u0131 kimli\u011fi ve logo yenilemesi tasar\u0131m d\u00fcnyas\u0131na yeni bir soluk getiriyor. Bu yenilik\u00e7i yakla\u015f\u0131m, markalar\u0131n ge\u00e7mi\u015fin izinden gitmek yerine, kendi modern kimliklerini yaratmalar\u0131na olanak tan\u0131yor.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">\u0130\u015fte, 2023\u2019\u00fcn \u00f6ne \u00e7\u0131kan marka kimli\u011fi ve logo yenilemeleri:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JOHNSON&amp; JOHNSON<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-19.png?w=750\" alt=\"\" class=\"wp-image-2293\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Johnson &amp; Johnson, inovasyona odakl\u0131 bir stratejiyi yans\u0131tan yeni g\u00f6rsel kimli\u011fini duyurdu. \u015eirket, sa\u011fl\u0131k hizmetleri ve t\u0131bbi bak\u0131m alan\u0131ndaki inovasyona vurgu yaparak yeni bir stratejik d\u00f6neme giri\u015f yap\u0131yor. Yenilenen g\u00f6rsel marka kimli\u011fi, t\u0131bbi teknoloji ve ila\u00e7 segmentlerini tek bir marka alt\u0131nda birle\u015ftirerek sa\u011fl\u0131k alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131 ve birle\u015fik g\u00fcc\u00fcn\u00fc vurgulamay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOK\u0130A<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-20.png?w=750\" alt=\"\" class=\"wp-image-2295\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Nokia, eski g\u00fcnlerinde geli\u015fme g\u00f6steremeyince, modern telefon \u00f6nc\u00fclerinden Apple ve Samsung\u2019a geri d\u00f6n\u00fc\u015ft\u00fc. Bir zamanlar dayan\u0131kl\u0131 teknoloji sembol\u00fc olan Nokia logosu zaman i\u00e7inde cazibesini kaybetti ve eski tarihleri yans\u0131tt\u0131. Ancak Nokia, operasyonlar\u0131n\u0131 ve \u00fcr\u00fcnlerini yeniden tasarlayarak kendini canland\u0131rd\u0131 ve bu de\u011fi\u015fimin resmi olarak a\u00e7\u0131klanmas\u0131yla yeni logosunu tan\u0131tt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PEPS\u0130<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-21.png?w=750\" alt=\"\" class=\"wp-image-2298\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Pepsi 14 y\u0131l aradan sonra yepyeni bir logosunu ve g\u00f6rsel kimli\u011fini tan\u0131tt\u0131. Yenilenen logoda, ikonik \u00fc\u00e7 renkli k\u00fcre korunsa da \u201cPepsi\u201d harflerinde \u00f6nemli bir de\u011fi\u015fiklik yap\u0131ld\u0131. Markan\u0131n \u00fcnl\u00fc \u2018k\u00fcre\u2019 tasar\u0131m\u0131 d\u00fczle\u015ftirilirken, kelime i\u015fareti eski konumunu yeniden ald\u0131. Yeni logoda, Zero Sugar \u00fcr\u00fcn\u00fcnden al\u0131nan renge sahip kal\u0131n, siyah metinler \u00f6n plana \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>X (TW\u0130TTER)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-22.png?w=750\" alt=\"\" class=\"wp-image-2300\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Elon Musk\u2019un Twitter\u2019\u0131 devralmas\u0131n\u0131n ard\u0131ndan platformda \u00f6nemli de\u011fi\u015fiklikler ya\u015fand\u0131. Diplomatik bir ifadeyle s\u00f6ylemek gerekirse, bu de\u011fi\u015fiklikler toplum taraf\u0131ndan olumlu bir \u015fekilde kar\u015f\u0131lanmad\u0131. Ancak son geli\u015fmelere bak\u0131l\u0131rsa durum daha da h\u0131z kazand\u0131. Twitter platformu resmi olarak X Corp olarak yeniden markaland\u0131 ve Musk, bu de\u011fi\u015fikli\u011fe uygun olarak yeni bir logo benimsemi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PAPARA<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-23.png?w=750\" alt=\"\" class=\"wp-image-2302\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Papara, modern ve minimalist bir estetikle mevcut logosunu g\u00fcncelledi, b\u00f6ylece teknoloji odakl\u0131 bir g\u00f6r\u00fcn\u00fcm elde etti. Yenilenen logoda, \u00f6nceki yuvarlak hatlar\u0131n yerini daha oval ve yumu\u015fak k\u00f6\u015feli formlar ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FANTA<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-24.png?w=750\" alt=\"\" class=\"wp-image-2304\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">The Coca-Cola Company\u2019nin tasar\u0131m ekibi ve Jones Knowles Ritchie i\u015fbirli\u011fiyle y\u00fcr\u00fct\u00fclen yeniden markala\u015fma, Fanta\u2019ya her ya\u015fa hitap eden e\u011flenceli bir imaj kazand\u0131rmay\u0131 hedeflemi\u015f.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Coca-Cola&#8217;n\u0131n en eski ikinci markas\u0131 olan Fanta, uzun s\u00fcredir d\u00fcnya genelinde farkl\u0131 marka uygulamalar\u0131na sahipti. Yeni marka kimli\u011fi, Fanta\u2019y\u0131 d\u00fcnya \u00e7ap\u0131nda birle\u015ftirerek, Coca-Cola ve Sprite gibi di\u011fer ikonik markalarla tutarl\u0131 bir \u015fekilde b\u00fct\u00fcnle\u015fmesini sa\u011flam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>REDD\u0130T<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/iaureklam.files.wordpress.com\/2024\/01\/image-25.png?w=750\" alt=\"\" class=\"wp-image-2306\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Tasar\u0131m ajans\u0131 Pentagram, sosyal medya platformu Reddit i\u00e7in g\u00f6rsel kimlik ve \u00f6zel bir yaz\u0131 tipi olu\u015fturarak uzayl\u0131 maskotu Snoo\u2019yu 3D olarak tasarlad\u0131. Ayr\u0131ca, site d\u00fczenlemelerine yard\u0131mc\u0131 olmak amac\u0131yla renkli sohbet balonlar\u0131 da ekledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metin: \u0130layda Akda\u011f<\/p>","protected":false},"excerpt":{"rendered":"<p>2023 y\u0131l\u0131nda pek \u00e7ok marka kurumsal kimliklerini ve logolar\u0131n\u0131 modernize edecek yeniliklere imza att\u0131. \u00d6zellikle bu y\u0131l de\u011fi\u015fen trendlere ayak uydurmak ve marka geleneklerini g\u00fcn\u00fcm\u00fcz esteti\u011fiyle birle\u015ftirmek isteyen bir\u00e7ok marka, ge\u00e7mi\u015fin izlerinden ilham alarak nostaljik bir atmosfer yaratmaya y\u00f6neliyor. 2023\u2019\u00fcn logolar\u0131 aras\u0131nda, markalar\u0131n \u00f6z ge\u00e7mi\u015flerinden esinlenerek tasarlad\u0131klar\u0131 logolarda, nostaljik unsurlar \u00f6ne \u00e7\u0131k\u0131yor. Ancak dikkat \u00e7eken [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2290","post","type-post","status-publish","format-standard","hentry","category-genel-tr"],"blocksy_meta":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":""},"post_excerpt_stackable":"<p>2023 y\u0131l\u0131nda pek \u00e7ok marka kurumsal kimliklerini ve logolar\u0131n\u0131 modernize edecek yeniliklere imza att\u0131. \u00d6zellikle bu y\u0131l de\u011fi\u015fen trendlere ayak uydurmak ve marka geleneklerini g\u00fcn\u00fcm\u00fcz esteti\u011fiyle birle\u015ftirmek isteyen bir\u00e7ok marka, ge\u00e7mi\u015fin izlerinden ilham alarak nostaljik bir atmosfer yaratmaya y\u00f6neliyor. 2023\u2019\u00fcn logolar\u0131 aras\u0131nda, markalar\u0131n \u00f6z ge\u00e7mi\u015flerinden esinlenerek tasarlad\u0131klar\u0131 logolarda, nostaljik unsurlar \u00f6ne \u00e7\u0131k\u0131yor. Ancak dikkat \u00e7eken \u015fey, bu nostaljik tasar\u0131mlar\u0131n modern vurgularla nas\u0131l harmanland\u0131\u011f\u0131d\u0131r. Markalar, \u00e7a\u011fda\u015f renk paletleri ve negatif alanlar\u0131n ak\u0131ll\u0131ca kullan\u0131m\u0131 gibi modern tasar\u0131m \u00f6\u011felerini birle\u015ftirerek logolar\u0131n\u0131 zaman\u0131n ruhuna uyacak \u015fekilde uyarl\u0131yor. Gelece\u011fe ad\u0131m atarken ge\u00e7mi\u015fe sayg\u0131 duyan markan\u0131n yarat\u0131c\u0131 kimli\u011fi ve logo yenilemesi tasar\u0131m d\u00fcnyas\u0131na yeni bir soluk&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/genel-tr\/\" rel=\"category tag\">Genel<\/a>","author_info":{"name":"Ahmet BULDUR","url":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/ahmetbuldur\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ahmet BULDUR","author_link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/ahmetbuldur\/"},"uagb_comment_info":0,"uagb_excerpt":"2023 y\u0131l\u0131nda pek \u00e7ok marka kurumsal kimliklerini ve logolar\u0131n\u0131 modernize edecek yeniliklere imza att\u0131. \u00d6zellikle bu y\u0131l de\u011fi\u015fen trendlere ayak uydurmak ve marka geleneklerini g\u00fcn\u00fcm\u00fcz esteti\u011fiyle birle\u015ftirmek isteyen bir\u00e7ok marka, ge\u00e7mi\u015fin izlerinden ilham alarak nostaljik bir atmosfer yaratmaya y\u00f6neliyor. 2023\u2019\u00fcn logolar\u0131 aras\u0131nda, markalar\u0131n \u00f6z ge\u00e7mi\u015flerinden esinlenerek tasarlad\u0131klar\u0131 logolarda, nostaljik unsurlar \u00f6ne \u00e7\u0131k\u0131yor. Ancak dikkat \u00e7eken&hellip;","_links":{"self":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":0,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2290\/revisions"}],"wp:attachment":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/categories?post=2290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/tags?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}