{"id":2408,"date":"2024-11-04T13:23:13","date_gmt":"2024-11-04T10:23:13","guid":{"rendered":"https:\/\/reklamatolyesi.aydin.edu.tr\/?p=2408"},"modified":"2024-11-04T13:40:21","modified_gmt":"2024-11-04T10:40:21","slug":"sosyal-medyada-icerik-olusturma-rehberi","status":"publish","type":"post","link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/2024\/11\/04\/sosyal-medyada-icerik-olusturma-rehberi\/","title":{"rendered":"Sosyal Medyada \u0130\u00e7erik Olu\u015fturma Rehberi"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53-1024x1024.jpeg\" alt=\"\" class=\"wp-image-2409\" srcset=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53-1024x1024.jpeg 1024w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53-300x300.jpeg 300w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53-150x150.jpeg 150w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53-768x768.jpeg 768w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53-12x12.jpeg 12w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-04-at-10.12.53.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sosyal Medyada \u0130\u00e7erik Olu\u015fturma Rehberi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0130stanbul Ayd\u0131n \u00dcniversitesi Reklam At\u00f6lyesi, Reklam \u00dczerine Konu\u015fmalar serisi b\u00fcnyesinde Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z taraf\u0131ndan \u201cSosyal Medyada \u0130\u00e7erik Olu\u015fturma At\u00f6lyesi\u201d 22 Ekim Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirildi.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z, \u00e7e\u015fitli b\u00f6l\u00fcmlerden \u00f6\u011frencilerin kat\u0131ld\u0131\u011f\u0131 at\u00f6lyede kat\u0131l\u0131mc\u0131lara; Sosyal mecralar ve ay\u0131rt edici \u00f6zellikleri nelerdir? Hangi mecrada nas\u0131l ve ne s\u0131kl\u0131kla payla\u015f\u0131m yap\u0131lmal\u0131? gibi \u00f6nemli konular hakk\u0131nda \u00e7e\u015fitli bilgiler verdi.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Payla\u015f\u0131mlarda ne gibi noktalara dikkat edilmeli?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Her mecran\u0131n kendine ait bir dinamizmi oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurmak ve buna g\u00f6re payla\u015f\u0131mlar yapmak dikkat edilmesi gereken en \u00f6nemli noktalardan biridir; \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lar\u0131n beklentisi ve g\u00f6rmek istedi\u011fi i\u00e7erik t\u00fcr\u00fc, mecradan mecraya farkl\u0131l\u0131k g\u00f6stermektedir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00d6rne\u011fin X (Twitter) \u00fczerinden g\u00fcndeme dair anl\u0131k haberler almak isteyen kullan\u0131c\u0131, LinkedIn \u00fczerinden i\u015f d\u00fcnyas\u0131na ve \u00e7al\u0131\u015ft\u0131\u011f\u0131 sekt\u00f6re dair payla\u015f\u0131mlar g\u00f6rmek ister. Olu\u015fturulan i\u00e7eriklerde de metnin uzunlu\u011fu, konusu ve payla\u015f\u0131m s\u0131kl\u0131\u011f\u0131 ise bunlara g\u00f6re \u015fekillenir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>X\u2019te \u00e7o\u011funlukla k\u0131sa, nokta at\u0131\u015f\u0131 bilgilerin\/d\u00fc\u015f\u00fcncelerin payla\u015f\u0131lmas\u0131 gibi.<\/em><\/p>\n\n\n\n<ul>\n<li><strong>G\u00f6rsel kullan\u0131m\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yap\u0131lan payla\u015f\u0131mlarda -gerek bilgiyi do\u011fru aktarabilmede gerekse kullan\u0131c\u0131larda \u00e7e\u015fitli alg\u0131lar\u0131n olu\u015fmas\u0131nda- g\u00f6rsel kullan\u0131m\u0131 \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r. Bu nedenle g\u00f6rsel, titizlikle se\u00e7ilmeli ve gerekti\u011finde \u00fczerinde d\u00fczenlemeler yap\u0131lmal\u0131 yani kullan\u0131c\u0131da profesyonel bir izlenim b\u0131rakmal\u0131d\u0131r. Aksi taktirde hesaba duyulan g\u00fcven sars\u0131labilir ve itibar kayb\u0131 ya\u015fanabilir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n onlarca g\u00f6rsel \u00f6\u011feye maruz kald\u0131\u011f\u0131 bu mecralarda, payla\u015f\u0131lan i\u00e7eri\u011fin di\u011ferleri aras\u0131nda dikkat \u00e7ekmesi i\u00e7in; grafikler, semboller ve farkl\u0131 renk kombinasyonlar\u0131 tercih edilebilir.<\/em><\/p>\n\n\n\n<ul>\n<li><strong>Etkile\u015fimi canl\u0131 tutmak<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0130\u00e7erik \u00fcreticisi ve t\u00fcketicisi olarak etkile\u015fimde bulunulan sosyal mecralarda, payla\u015f\u0131mlara gelen yorumlara, sorulara, \u015fikayetlere ve isteklere geri d\u00f6n\u00fc\u015f sa\u011flamak, \u00fcr\u00fcn veya hizmet hakk\u0131nda detayl\u0131 bilgi vermek kullan\u0131c\u0131 sadakatini artt\u0131r\u0131r ve kurulan ba\u011f\u0131 g\u00fc\u00e7lendirir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gelen geri d\u00f6n\u00fctleri ciddiye almamak sa\u011flanan kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimi zedeleyebilir ve \u00e7e\u015fitli problemlere yol a\u00e7abilir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Yazar:<\/em><\/strong> <em>Defne Demir<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sosyal Medyada \u0130\u00e7erik Olu\u015fturma Rehberi \u0130stanbul Ayd\u0131n \u00dcniversitesi Reklam At\u00f6lyesi, Reklam \u00dczerine Konu\u015fmalar serisi b\u00fcnyesinde Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z taraf\u0131ndan \u201cSosyal Medyada \u0130\u00e7erik Olu\u015fturma At\u00f6lyesi\u201d 22 Ekim Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirildi. Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z, \u00e7e\u015fitli b\u00f6l\u00fcmlerden \u00f6\u011frencilerin kat\u0131ld\u0131\u011f\u0131 at\u00f6lyede kat\u0131l\u0131mc\u0131lara; Sosyal mecralar ve ay\u0131rt edici \u00f6zellikleri nelerdir? Hangi mecrada nas\u0131l ve ne s\u0131kl\u0131kla [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[64,38,40,96,54,94],"class_list":["post-2408","post","type-post","status-publish","format-standard","hentry","category-genel-tr","tag-iau","tag-iaureklam-atolyesi","tag-iaureklamatolyesi","tag-icerikolusturma","tag-reklamcilik","tag-sosyalmedya"],"blocksy_meta":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":""},"post_excerpt_stackable":"<p>Sosyal Medyada \u0130\u00e7erik Olu\u015fturma Rehberi \u0130stanbul Ayd\u0131n \u00dcniversitesi Reklam At\u00f6lyesi, Reklam \u00dczerine Konu\u015fmalar serisi b\u00fcnyesinde Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z taraf\u0131ndan \u201cSosyal Medyada \u0130\u00e7erik Olu\u015fturma At\u00f6lyesi\u201d 22 Ekim Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirildi. Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z, \u00e7e\u015fitli b\u00f6l\u00fcmlerden \u00f6\u011frencilerin kat\u0131ld\u0131\u011f\u0131 at\u00f6lyede kat\u0131l\u0131mc\u0131lara; Sosyal mecralar ve ay\u0131rt edici \u00f6zellikleri nelerdir? Hangi mecrada nas\u0131l ve ne s\u0131kl\u0131kla payla\u015f\u0131m yap\u0131lmal\u0131? gibi \u00f6nemli konular hakk\u0131nda \u00e7e\u015fitli bilgiler verdi. Payla\u015f\u0131mlarda ne gibi noktalara dikkat edilmeli? Her mecran\u0131n kendine ait bir dinamizmi oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurmak ve buna g\u00f6re payla\u015f\u0131mlar yapmak dikkat edilmesi gereken en \u00f6nemli noktalardan biridir; \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lar\u0131n beklentisi ve g\u00f6rmek istedi\u011fi i\u00e7erik t\u00fcr\u00fc,&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/genel-tr\/\" rel=\"category tag\">Genel<\/a>","author_info":{"name":"Sudem O\u011eUZMAN","url":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/sudemoguzman\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Sudem O\u011eUZMAN","author_link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/sudemoguzman\/"},"uagb_comment_info":0,"uagb_excerpt":"Sosyal Medyada \u0130\u00e7erik Olu\u015fturma Rehberi \u0130stanbul Ayd\u0131n \u00dcniversitesi Reklam At\u00f6lyesi, Reklam \u00dczerine Konu\u015fmalar serisi b\u00fcnyesinde Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z taraf\u0131ndan \u201cSosyal Medyada \u0130\u00e7erik Olu\u015fturma At\u00f6lyesi\u201d 22 Ekim Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirildi. Do\u00e7. Dr. Serdar Kuzey Y\u0131ld\u0131z, \u00e7e\u015fitli b\u00f6l\u00fcmlerden \u00f6\u011frencilerin kat\u0131ld\u0131\u011f\u0131 at\u00f6lyede kat\u0131l\u0131mc\u0131lara; Sosyal mecralar ve ay\u0131rt edici \u00f6zellikleri nelerdir? Hangi mecrada nas\u0131l ve ne s\u0131kl\u0131kla&hellip;","_links":{"self":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/comments?post=2408"}],"version-history":[{"count":2,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2408\/revisions"}],"predecessor-version":[{"id":2413,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2408\/revisions\/2413"}],"wp:attachment":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/media?parent=2408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/categories?post=2408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/tags?post=2408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}