{"id":2473,"date":"2025-10-27T10:53:08","date_gmt":"2025-10-27T07:53:08","guid":{"rendered":"https:\/\/reklamatolyesi.aydin.edu.tr\/?p=2473"},"modified":"2025-10-30T14:55:50","modified_gmt":"2025-10-30T11:55:50","slug":"18-istanbul-bienalinde-ayman-zedaniinin-eserine-yakindan-bakis","status":"publish","type":"post","link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/2025\/10\/27\/18-istanbul-bienalinde-ayman-zedaniinin-eserine-yakindan-bakis\/","title":{"rendered":"18. \u0130STANBUL B\u0130ENAL\u0130&#8217;NDE AYMAN ZEDAN\u0130\u2019N\u0130N ESER\u0130NE YAKINDAN BAKI\u015e"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ayman Zedani\u2019nin \u201c\u00c7\u00f6l Denizleri Aras\u0131nda\u201d adl\u0131 eseri, ilk bak\u0131\u015fta sessiz bir oda gibi g\u00f6r\u00fcn\u00fcyor. Ama o sessizlik binlerce y\u0131ll\u0131k bir hikaye anlat\u0131yor. Arap Denizi\u2019nde nesli t\u00fckenmekte olan balinalardan, tuzun i\u00e7indeki ya\u015fam izlerinden, suyun buharla\u015f\u0131p geride b\u0131rakt\u0131\u011f\u0131 haf\u0131zadan bahsediyor. Bienalden \u00e7\u0131karken \u201creklamc\u0131l\u0131k\u201d bir t\u00fcr hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 gibi gelmeye ba\u015flad\u0131 bana. Ve belki de iyi bir reklamc\u0131 olmak, biraz da b\u00f6yle sessiz ama etkili hik\u00e2yeleri fark edebilmekten ge\u00e7iyor. \u0130lk kez Bienale gitmi\u015f bir reklamc\u0131 olarak, ger\u00e7ekten ilham verici bir deneyimdi. Her i\u015fin arkas\u0131nda g\u00fc\u00e7l\u00fc bir fikir, farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 vard\u0131. G\u00f6rsel anlat\u0131m\u0131n ve duygunun bu kadar etkili olabilece\u011fini bir kez daha fark ettim.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-3aaf78b4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image0-min-768x1024.jpeg ,https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image0-min-scaled.jpeg 780w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image0-min-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image0-min-768x1024.jpeg\" alt=\"\" class=\"uag-image-2475\" width=\"3024\" height=\"4032\" title=\"image0-min\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-dc4e8481 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image2-min-768x1024.jpeg ,https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image2-min-scaled.jpeg 780w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image2-min-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image2-min-768x1024.jpeg\" alt=\"\" class=\"uag-image-2476\" width=\"3024\" height=\"4032\" title=\"image2-min\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-c719462c wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image1-min-768x1024.jpeg ,https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image1-min-scaled.jpeg 780w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image1-min-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image1-min-768x1024.jpeg\" alt=\"\" class=\"uag-image-2477\" width=\"3024\" height=\"4032\" title=\"image1-min\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-3d024874 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1-766x1024.jpeg ,https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1-scaled.jpeg 780w, https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1-766x1024.jpeg\" alt=\"\" class=\"uag-image-2478\" width=\"4272\" height=\"5712\" title=\"image3-min\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bahar Avezova<\/p>","protected":false},"excerpt":{"rendered":"<p>Ayman Zedani\u2019nin \u201c\u00c7\u00f6l Denizleri Aras\u0131nda\u201d adl\u0131 eseri, ilk bak\u0131\u015fta sessiz bir oda gibi g\u00f6r\u00fcn\u00fcyor. Ama o sessizlik binlerce y\u0131ll\u0131k bir hikaye anlat\u0131yor. Arap Denizi\u2019nde nesli t\u00fckenmekte olan balinalardan, tuzun i\u00e7indeki ya\u015fam izlerinden, suyun buharla\u015f\u0131p geride b\u0131rakt\u0131\u011f\u0131 haf\u0131zadan bahsediyor. Bienalden \u00e7\u0131karken \u201creklamc\u0131l\u0131k\u201d bir t\u00fcr hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 gibi gelmeye ba\u015flad\u0131 bana. Ve belki de iyi bir reklamc\u0131 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[126,138,130,3,21,128,74,134],"tags":[64,36,40,102,54],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-2","category-ayman-zedanii","category-bienal","category-culture","category-genel-tr","category-istanbul-bienali","category-marketing","category-uc-ayakli-kedi","tag-iau","tag-iaureklam","tag-iaureklamatolyesi","tag-istanbul-modern","tag-reklamcilik"],"blocksy_meta":[],"featured_image_urls":{"full":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-scaled.jpeg",1915,2560,false],"thumbnail":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-150x150.jpeg",150,150,true],"medium":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-224x300.jpeg",224,300,true],"medium_large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-768x1027.jpeg",768,1027,true],"large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-766x1024.jpeg",766,1024,true],"1536x1536":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1149x1536.jpeg",1149,1536,true],"2048x2048":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1532x2048.jpeg",1532,2048,true],"trp-custom-language-flag":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-9x12.jpeg",9,12,true]},"post_excerpt_stackable":"<p>Ayman Zedani\u2019nin \u201c\u00c7\u00f6l Denizleri Aras\u0131nda\u201d adl\u0131 eseri, ilk bak\u0131\u015fta sessiz bir oda gibi g\u00f6r\u00fcn\u00fcyor. Ama o sessizlik binlerce y\u0131ll\u0131k bir hikaye anlat\u0131yor. Arap Denizi\u2019nde nesli t\u00fckenmekte olan balinalardan, tuzun i\u00e7indeki ya\u015fam izlerinden, suyun buharla\u015f\u0131p geride b\u0131rakt\u0131\u011f\u0131 haf\u0131zadan bahsediyor. Bienalden \u00e7\u0131karken \u201creklamc\u0131l\u0131k\u201d bir t\u00fcr hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 gibi gelmeye ba\u015flad\u0131 bana. Ve belki de iyi bir reklamc\u0131 olmak, biraz da b\u00f6yle sessiz ama etkili hik\u00e2yeleri fark edebilmekten ge\u00e7iyor. \u0130lk kez Bienale gitmi\u015f bir reklamc\u0131 olarak, ger\u00e7ekten ilham verici bir deneyimdi. Her i\u015fin arkas\u0131nda g\u00fc\u00e7l\u00fc bir fikir, farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 vard\u0131. G\u00f6rsel anlat\u0131m\u0131n ve duygunun bu kadar etkili olabilece\u011fini bir kez daha&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/art-2\/\" rel=\"category tag\">Art<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/ayman-zedanii\/\" rel=\"category tag\">Ayman Zedanii<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/bienal\/\" rel=\"category tag\">Bienal<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/culture\/\" rel=\"category tag\">Culture<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/genel-tr\/\" rel=\"category tag\">Genel<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/istanbul-bienali\/\" rel=\"category tag\">\u0130stanbul Bienali<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/category\/uc-ayakli-kedi\/\" rel=\"category tag\">\u00dc\u00e7 Ayakl\u0131 Kedi<\/a>","author_info":{"name":"webadmin","url":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/webadmin\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-scaled.jpeg",1915,2560,false],"thumbnail":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-150x150.jpeg",150,150,true],"medium":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-224x300.jpeg",224,300,true],"medium_large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-768x1027.jpeg",768,1027,true],"large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-766x1024.jpeg",766,1024,true],"1536x1536":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1149x1536.jpeg",1149,1536,true],"2048x2048":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-1532x2048.jpeg",1532,2048,true],"trp-custom-language-flag":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/image3-min-9x12.jpeg",9,12,true]},"uagb_author_info":{"display_name":"webadmin","author_link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/webadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Ayman Zedani\u2019nin \u201c\u00c7\u00f6l Denizleri Aras\u0131nda\u201d adl\u0131 eseri, ilk bak\u0131\u015fta sessiz bir oda gibi g\u00f6r\u00fcn\u00fcyor. Ama o sessizlik binlerce y\u0131ll\u0131k bir hikaye anlat\u0131yor. Arap Denizi\u2019nde nesli t\u00fckenmekte olan balinalardan, tuzun i\u00e7indeki ya\u015fam izlerinden, suyun buharla\u015f\u0131p geride b\u0131rakt\u0131\u011f\u0131 haf\u0131zadan bahsediyor. Bienalden \u00e7\u0131karken \u201creklamc\u0131l\u0131k\u201d bir t\u00fcr hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 gibi gelmeye ba\u015flad\u0131 bana. Ve belki de iyi bir reklamc\u0131&hellip;","_links":{"self":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":3,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"predecessor-version":[{"id":2489,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2473\/revisions\/2489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/media\/2474"}],"wp:attachment":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}