\u0130stanbul Ayd\u0131n \u00dcniversitesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan d\u00fczenlenen \u201cReklam \u00dczerine Konu\u015fmalar\u201detkinli\u011fi 22 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Kat\u0131l\u0131m\u0131n iste\u011fe ba\u011fl\u0131 oldu\u011fu etkinlikte i\u00e7erik \u00fcretim \u00fczerine konu\u015fmalar yap\u0131ld\u0131. Oturum boyunca reklam yazarl\u0131\u011f\u0131 ve sosyal medyada i\u00e7erik \u00fcretimi \u00fczerine sunumlar yap\u0131ld\u0131.<\/p>\n\n\n\n
Etkinli\u011fin ilk oturumunda Dr. \u00d6\u011fr. \u00dcyesi Cem G\u00fclcan, kat\u0131l\u0131mc\u0131lar\u0131 yarat\u0131c\u0131 yazarl\u0131kta geli\u015fme konusunda bilgilendirdi. Ayn\u0131 zamanda kat\u0131l\u0131mc\u0131lar \u201c\u0130\u00e7g\u00f6r\u00fc\u201d kavram\u0131 hakk\u0131nda da fikir sahibi olarak, yarat\u0131c\u0131 metinlerin temelinde yer alan i\u00e7g\u00f6r\u00fcn\u00fcn nas\u0131l geli\u015febilece\u011fini tart\u0131\u015ft\u0131lar. Kat\u0131l\u0131mc\u0131lar yarat\u0131c\u0131 bir reklam metni olu\u015fturman\u0131n ard\u0131ndaki s\u00fcreci de yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 buldu.<\/p>\n\n\n\n
Etkinli\u011fin ikinci oturumunda ise Dr. \u00d6\u011fr. \u00dcyesi \u0130lkay Burak Ta\u015fk\u0131ran, \u201cSosyal Medyada \u0130\u00e7erik Olu\u015fturma\u201d konusunu ele ald\u0131. Kat\u0131l\u0131mc\u0131lar\u0131, marka ve \u015fah\u0131slar\u0131n sosyal medyada nas\u0131l do\u011fru \u015fekilde temsil edilece\u011fi hakk\u0131nda bilgilendirdi. Marka imaj\u0131n\u0131 koruman\u0131n \u00f6neminden, marka ki\u015fili\u011fine uygun i\u00e7erik \u00fcretiminin gereklili\u011finden bahsedildi. Ayr\u0131ca sosyal medya platformlar\u0131n\u0131n her birinde, payla\u015f\u0131lacak i\u00e7erikleri olu\u015ftururken hedef kitleyi ve platformun yap\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131n \u00f6nemi tart\u0131\u015f\u0131ld\u0131.<\/p>\n\n\n\n
\u0130stanbul Ayd\u0131n \u00dcniversitesi, Reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc ve Reklam At\u00f6lyesi taraf\u0131ndan d\u00fczenlenen bu t\u00fcr etkinlikler, \u00f6\u011frencilerin yarat\u0131c\u0131l\u0131klar\u0131n\u0131 geli\u015ftirmeleri ve profesyonel d\u00fcnyaya haz\u0131rlayabilmeleri a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n
Derin Yenier<\/p>","protected":false},"excerpt":{"rendered":"
\u0130stanbul Ayd\u0131n \u00dcniversitesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan d\u00fczenlenen \u201cReklam \u00dczerine Konu\u015fmalar\u201detkinli\u011fi 22 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Kat\u0131l\u0131m\u0131n iste\u011fe ba\u011fl\u0131 oldu\u011fu etkinlikte i\u00e7erik \u00fcretim \u00fczerine konu\u015fmalar yap\u0131ld\u0131. Oturum boyunca reklam yazarl\u0131\u011f\u0131 ve sosyal medyada i\u00e7erik \u00fcretimi \u00fczerine sunumlar yap\u0131ld\u0131. Etkinli\u011fin ilk oturumunda Dr. \u00d6\u011fr. \u00dcyesi Cem G\u00fclcan, kat\u0131l\u0131mc\u0131lar\u0131 yarat\u0131c\u0131 yazarl\u0131kta geli\u015fme konusunda bilgilendirdi. Ayn\u0131 zamanda kat\u0131l\u0131mc\u0131lar \u201c\u0130\u00e7g\u00f6r\u00fc\u201d […]<\/p>","protected":false},"author":1,"featured_media":2487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[140,74,144,142],"tags":[64,36,40,54],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icerik-uretimi","category-marketing","category-reklamcilik","category-sosyal-medya","tag-iau","tag-iaureklam","tag-iaureklamatolyesi","tag-reklamcilik"],"blocksy_meta":[],"featured_image_urls":{"full":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5.jpeg",2048,1536,false],"thumbnail":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-150x150.jpeg",150,150,true],"medium":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-300x225.jpeg",300,225,true],"medium_large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-768x576.jpeg",768,576,true],"large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-1024x768.jpeg",1024,768,true],"1536x1536":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-1536x1152.jpeg",1536,1152,true],"2048x2048":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5.jpeg",2048,1536,false],"trp-custom-language-flag":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-16x12.jpeg",16,12,true]},"post_excerpt_stackable":"
\u0130stanbul Ayd\u0131n \u00dcniversitesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan d\u00fczenlenen \u201cReklam \u00dczerine Konu\u015fmalar\u201detkinli\u011fi 22 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Kat\u0131l\u0131m\u0131n iste\u011fe ba\u011fl\u0131 oldu\u011fu etkinlikte i\u00e7erik \u00fcretim \u00fczerine konu\u015fmalar yap\u0131ld\u0131. Oturum boyunca reklam yazarl\u0131\u011f\u0131 ve sosyal medyada i\u00e7erik \u00fcretimi \u00fczerine sunumlar yap\u0131ld\u0131. Etkinli\u011fin ilk oturumunda Dr. \u00d6\u011fr. \u00dcyesi Cem G\u00fclcan, kat\u0131l\u0131mc\u0131lar\u0131 yarat\u0131c\u0131 yazarl\u0131kta geli\u015fme konusunda bilgilendirdi. Ayn\u0131 zamanda kat\u0131l\u0131mc\u0131lar \u201c\u0130\u00e7g\u00f6r\u00fc\u201d kavram\u0131 hakk\u0131nda da fikir sahibi olarak, yarat\u0131c\u0131 metinlerin temelinde yer alan i\u00e7g\u00f6r\u00fcn\u00fcn nas\u0131l geli\u015febilece\u011fini tart\u0131\u015ft\u0131lar. Kat\u0131l\u0131mc\u0131lar yarat\u0131c\u0131 bir reklam metni olu\u015fturman\u0131n ard\u0131ndaki s\u00fcreci de yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 buldu. Etkinli\u011fin ikinci oturumunda ise Dr. \u00d6\u011fr. \u00dcyesi \u0130lkay Burak Ta\u015fk\u0131ran, \u201cSosyal Medyada \u0130\u00e7erik Olu\u015fturma\u201d konusunu ele ald\u0131.…<\/p>\n","category_list":"\u0130\u00e7erik \u00dcretimi<\/a>, Marketing<\/a>, Reklamc\u0131l\u0131k<\/a>, Sosyal Medya<\/a>","author_info":{"name":"webadmin","url":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/webadmin\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5.jpeg",2048,1536,false],"thumbnail":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-150x150.jpeg",150,150,true],"medium":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-300x225.jpeg",300,225,true],"medium_large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-768x576.jpeg",768,576,true],"large":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-1024x768.jpeg",1024,768,true],"1536x1536":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-1536x1152.jpeg",1536,1152,true],"2048x2048":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5.jpeg",2048,1536,false],"trp-custom-language-flag":["https:\/\/reklamatolyesi.aydin.edu.tr\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-30-at-14.48.08-1-5-16x12.jpeg",16,12,true]},"uagb_author_info":{"display_name":"webadmin","author_link":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/author\/webadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0130stanbul Ayd\u0131n \u00dcniversitesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan d\u00fczenlenen \u201cReklam \u00dczerine Konu\u015fmalar\u201detkinli\u011fi 22 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Kat\u0131l\u0131m\u0131n iste\u011fe ba\u011fl\u0131 oldu\u011fu etkinlikte i\u00e7erik \u00fcretim \u00fczerine konu\u015fmalar yap\u0131ld\u0131. Oturum boyunca reklam yazarl\u0131\u011f\u0131 ve sosyal medyada i\u00e7erik \u00fcretimi \u00fczerine sunumlar yap\u0131ld\u0131. Etkinli\u011fin ilk oturumunda Dr. \u00d6\u011fr. \u00dcyesi Cem G\u00fclcan, kat\u0131l\u0131mc\u0131lar\u0131 yarat\u0131c\u0131 yazarl\u0131kta geli\u015fme konusunda bilgilendirdi. Ayn\u0131 zamanda kat\u0131l\u0131mc\u0131lar \u201c\u0130\u00e7g\u00f6r\u00fc\u201d…","_links":{"self":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":7,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":2496,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/posts\/2481\/revisions\/2496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/media\/2487"}],"wp:attachment":[{"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reklamatolyesi.aydin.edu.tr\/ro\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}